About

After three years of studying the challenges and potential of membership models in news, Membership Puzzle Project presents a practical, tactical guide to launching a membership program and establishing memberful routines.

It offers best practices, case studies, and step-by-step advice from around the world that will help newsrooms at any stage of their membership journey. Whether you’re developing your strategic plan or writing a membership appeal, this membership guide is for you. Learn more about how we made this guide.

About

The Team

We assembled a small but mighty team of researchers, product experts, and students to create this membership guide. Learn more about who they are and their involvement below.

Jay Rosen Jay Rosen
Director
Elizabeth Hansen Elizabeth Hansen
Research Director
Ariel Zirulnick Ariel Zirulnick
Managing Editor
Joseph Lichterman Joseph Lichterman
Researcher
Emily Roseman Emily Roseman
Researcher
Jessica Best Jessica Best
Editor & Researcher
Yvonne Leow Yvonne Leow
Product Manager
Brandon Roberts Brandon Roberts
Developer
Jessica Phan Jessica Phan
Designer
Maznah Shehzad Maznah Shehzad
Research Assistant
Mayuri Mei Lin Mayuri Mei Lin
Research Assistant
Elise Goldstein Elise Goldstein
Research Assistant

Contributors

Our contributors conducted interviews and provided their expert knowledge in key sections of the guide.

  • Aldana Vales
  • Anika Gupta
  • Emily Goligoski
  • Emma Carew Grovum
  • Federica Cherubini
  • Heather Bryant
  • Javier Borelli
  • Nicolás Baintrub
  • Rebecca Quarls
  • Sebastián Auyanet
  • Shady Grove-Oliver

Handbook Review Committee

Our review committee members are newsroom practitioners and ecosystem supporters with subject matter expertise. They shared their advice at various stages of development and reviewed our research to ensure what we were building would be useful for all newsrooms.

  • Aaron Foley
  • Adrian Fernandez Baumann
  • Brian Boyer
  • Carolina Guerrero
  • Daniela Gerson
  • Fernando Diaz
  • Harry Backlund
  • Jennifer Choi
  • Jim Iovino
  • Jorge Caraballo
  • Old Town Media
  • Paulette Desormeaux
  • Sherrell Dorsey

Co-Publisher

The Lenfest Institute for Journalism is a non-profit organization whose sole mission is to develop and support sustainable business models for great local journalism. Founded in 2016 by cable television entrepreneur H.F. (Gerry) Lenfest, the Institute is the parent organization of The Philadelphia Inquirer, a for-profit public benefit corporation.

Supported By

The Google News Initiative is Google’s effort to work with the news industry to help journalism thrive in the digital age. Our efforts focus on three pillars: working with the news industry to evolve their business models and drive sustainable growth, elevating quality journalism and empowering news organizations with new technology.

We’re grateful to Luminate, Democracy Fund, and the Knight Foundation for funding the three years of research and experimentation that laid the foundation for this guide, and to our original institutional partners, New York University’s Studio 20 program and De Correspondent. Read more about Membership Puzzle Project’s first three years of work.

Contact Us

The Membership Guide is a living resource. We’ll continue adding to it as our knowledge about membership models grows. If you have a suggestion for something the research team should consider including or exploring, or if you spot something that’s incorrect, please send us a note.

Email Us