How Daily Maverick developed a membership marketing roadmap

It begins with recording the conversion rates of every piece of marketing outreach at the weekly Maverick Insider meeting.

 

How Daily Maverick gradually staffed up its membership program

The team went from two people working on membership part-time to seven people working on it almost completely full time.

 

How The Bristol Cable manages membership cooperatively

To avoid a hierarchical structure that would run counter to its cooperative model, The Bristol Cable's uses a circular staffing model.

 

How Daily Maverick tested its membership assumptions pre-launch

Daily Maverick took advantage of a delay with its membership program launch to answer some questions it had about its potential members.

 

How Daily Maverick designed a pay-what-you-can model

A well-targeted benefit nudges those who can afford to contribute more to do so, while keeping membership accessible for all.

 

How The Dispatch made Substack work for them

The Dispatch had to forego having a robust website, but choosing Substack has freed up the team to focus on journalism.

 

How KPCC answered 4,000+ community questions about coronavirus

They used an “if this, then that” framework to handle the influx of questions they received.

 

How The Tyee plans a crowdfunding campaign in a week

Each campaign is built around a theory-of-change formula, and follows a time-proven template.

 

How Black Ballad built a safe space online for Black women

For Black Ballad, the community is the end goal - and that's evident in how they think about everything.