How Chalkbeat built its cross-functional AudSquad
You might not need to hire new people to support your membership strategy. You might just need a new squad.
How Scalawag made the growth case for events
Relying on newsletters alone to grow its membership was too narrow for Scalawag, which aims to serve a diverse set of audiences.
How Maldita enlists members’ ‘superpowers’ to fact check
Maldita weeds out trolls trying to wreck their fact checking by asking respondents to upload proof of their credentials.
How cloth masks powered VTDigger’s spring 2020 member drive
Coronavirus reached the U.S. as VTDigger approached their spring 2020 membership drive. They knew swag was out of the question.
Why Malaysiakini blended membership and subscription
Given the government’s attacks, Malaysiakini understood people might be nervous about being “members” – but knew they wanted to engage.
How Zetland turned its members into powerful ambassadors
In 2019, Zetland faced a hard truth: they still weren’t profitable, and they were running out of time. Could their members help?
How Frontier brought a membership model to Myanmar
They began by identifying five professions who needed the journalism Frontier Myanmar produces.
How Honolulu Civil Beat rebranded itself to be “friendlier”
Positioning itself as a disruptive outsider was not a good fit for an organization about to launch membership.
How The Narwhal adopted a test-and-learn mindset
The Narwhal has developed a rhythm of running small tests to optimize every stage of its audience funnel.