Finding partners is key to conducting useful pre-launch audience research.
Offering discounts for membership is a delicate balance. If you discount it too much, you risk devaluing membership.
By empowering their listeners to host listening clubs, Radio Ambulante extended the reach of its community.
Their goal is to be the one who knows the Black British professional woman better than anyone else – and to monetize that knowledge.
He pays attention to just three metrics for setting revenue projects: member conversion, average contribution, and churn.
As De Correspondent approaches 70,000 members, it has had to make some changes to maintain the quality of the member experience.
In its second year, Krautreporter implemented a paywall, prioritized annual recurring payments, and allowed sharing.
Página/12 leveraged an intellectually engaged readership to build a membership program built on comments.
They didn’t offer ambassadors a bunch of swag – just the opportunity to be a part of a positive story in a year where there weren’t many.