Case Studies
How Daily Maverick tested its membership assumptions pre-launch
Daily Maverick took advantage of a delay with its membership program launch to answer some questions it had about its potential members.
How Frontier brought a membership model to Myanmar
They began by identifying five professions who needed the journalism Frontier Myanmar produces.
How Honolulu Civil Beat rebranded itself to be “friendlier”
Positioning itself as a disruptive outsider was not a good fit for an organization about to launch membership.
What WTFJHT learned from a bad membership tech choice
WTFJHT founder Matt Kiser is on his fourth payment processor since launching in 2017.
How Krautreporter approaches retention after losing half its members
In its second year, Krautreporter implemented a paywall, prioritized annual recurring payments, and allowed sharing.