Can our tech stack support membership?

It’s important to ensure that you have the technical tools and workflows in place to manage member data. At the very least, you will need a customer relationship management system (CRM), audience analytics software, a payment processor, and an email service provider (ESP), and they will all need to speak to each other via an integration or API.

Membership is still a relatively new concept in the journalism industry, and there is no out-of-the-box solution or suite of tools that perfectly fits each newsroom. Romania’s DoR spent a year trying to find their perfect tech stack, and they’re still looking for it. But even though the perfect membership tech stack doesn’t exist yet, there are plenty of good content, payment, analytics, and marketing tools available. Being able to knit them together in a smart way will build a strong foundation for your membership program. Jump to “Building our membership tech stack.

 

What WTFJHT learned from a bad membership tech choice

WTFJHT founder Matt Kiser is on his fourth payment processor since launching in 2017.