The Membership Guide
  • Handbook
  • Case Studies
  • About
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Handbook
Case Studies
Getting Started with Membership

Getting Started with Membership

How to become a member-focused organization

Planning a Membership Move

Planning a Membership Move

Build out your team, tech stack, and balance sheets

Developing and Launching Membership

Developing and Launching Membership

Design and kick off your membership program

Growing a Membership Program

Growing a Membership Program

Set goals for your membership program and grow it effectively

Making Membership Stick

Making Membership Stick

Keep your members happy and engaged

The Membership Guide
  • Handbook
    • Getting Started with Membership
      • Defining Membership
      • How to Know If We're Ready For Membership
      • Discovering a Value Proposition
      • Conducting Audience Research
      • Developing Memberful Routines
      • Adopting a Product Mindset
    • Planning a Membership Move
      • Staffing a Membership Strategy
      • Making the Business Case for Membership
      • Building a Membership Tech Stack
    • Developing and Launching Membership
      • Designing a Membership Program
      • Launching Membership
    • Growing a Membership Program
      • Developing Membership Metrics
      • Growing Membership
    • Making Membership Stick
      • Retaining Members
      • Developing a member-focused culture
  • Case Studies
  • About

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The Handbook

Getting started