Newsroom case studies

Relying on newsletters alone to grow its membership was too narrow for Scalawag, which aims to serve a diverse set of audiences.

Maldita weeds out trolls trying to wreck their fact checking by asking respondents to upload proof of their credentials.

Coronavirus reached the U.S. as VTDigger approached their spring 2020 membership drive. They knew swag was out of the question.

Given the government’s attacks, Malaysiakini understood people might be nervous about being “members” – but knew they wanted to engage.

In 2019, Zetland faced a hard truth: they still weren’t profitable, and they were running out of time. Could their members help?

They began by identifying five professions who needed the journalism Frontier Myanmar produces.

Positioning itself as a disruptive outsider was not a good fit for an organization about to launch membership.

The Narwhal has developed a rhythm of running small tests to optimize every stage of its audience funnel.

Their suite of surveys and commitment to always following up with respondents gives the staff a highly useful picture of their audience.