How Daily Maverick developed a membership marketing roadmap

It begins with recording the conversion rates of every piece of marketing outreach at the weekly Maverick Insider meeting.

 

How Daily Maverick gradually staffed up its membership program

The team went from two people working on membership part-time to seven people working on it almost completely full time.

 

How Daily Maverick tested its membership assumptions pre-launch

Daily Maverick took advantage of a delay with its membership program launch to answer some questions it had about its potential members.

 

How Daily Maverick designed a pay-what-you-can model

A well-targeted benefit nudges those who can afford to contribute more to do so, while keeping membership accessible for all.

 

How the Daily Maverick won back 10,000 lapsed members

At any point in time, the Daily Maverick has thousands of lapsed members with credit cards on hold.