Newsroom case studies

Daily Maverick took advantage of a delay with its membership program launch to answer some questions it had about its potential members.

A well-targeted benefit nudges those who can afford to contribute more to do so, while keeping membership accessible for all.

Coronavirus reached the U.S. as VTDigger approached their spring 2020 membership drive. They knew swag was out of the question.

They began by identifying five professions who needed the journalism Frontier Myanmar produces.

Positioning itself as a disruptive outsider was not a good fit for an organization about to launch membership.

The Narwhal has developed a rhythm of running small tests to optimize every stage of its audience funnel.

Four years after launching their membership program, De Correspondent sat down with members to find out what they thought.

By empowering their listeners to host listening clubs, Radio Ambulante extended the reach of its community.

In its second year, Krautreporter implemented a paywall, prioritized annual recurring payments, and allowed sharing.