How Daily Maverick tested its membership assumptions pre-launch

Daily Maverick took advantage of a delay with its membership program launch to answer some questions it had about its potential members.

 

How Daily Maverick designed a pay-what-you-can model

A well-targeted benefit nudges those who can afford to contribute more to do so, while keeping membership accessible for all.

 

How cloth masks powered VTDigger’s spring 2020 member drive

Coronavirus reached the U.S. as VTDigger approached their spring 2020 membership drive. They knew swag was out of the question.

 

How Frontier brought a membership model to Myanmar

They began by identifying five professions who needed the journalism Frontier Myanmar produces.

 

How Honolulu Civil Beat rebranded itself to be “friendlier”

Positioning itself as a disruptive outsider was not a good fit for an organization about to launch membership.

 

How The Narwhal adopted a test-and-learn mindset

The Narwhal has developed a rhythm of running small tests to optimize every stage of its audience funnel.

 

How De Correspondent refreshed its member insights

Four years after launching their membership program, De Correspondent sat down with members to find out what they thought.

 

How Radio Ambulante has made community building routine

By empowering their listeners to host listening clubs, Radio Ambulante extended the reach of its community.

 

How Krautreporter approaches retention after losing half its members

In its second year, Krautreporter implemented a paywall, prioritized annual recurring payments, and allowed sharing.