How Daily Maverick developed a membership marketing roadmap

It begins with recording the conversion rates of every piece of marketing outreach at the weekly Maverick Insider meeting.

 

How De Correspondent keeps its commitment to collecting minimal data

They invest heavily in collecting qualitative insights volunteered by members instead of funneling up quantitative data.

 

How Bridge Michigan tested its way to membership growth

They designed a set of targeted experiments at every stage of the audience funnel.

 

How Chalkbeat defined and measured membership success

They started with four hypotheses about what implementing membership could do for Chalkbeat.

 

How 1-person, member-driven newsroom WTFJHT built its budget

He pays attention to just three metrics for setting revenue projects: member conversion, average contribution, and churn.