It begins with recording the conversion rates of every piece of marketing outreach at the weekly Maverick Insider meeting.
They invest heavily in collecting qualitative insights volunteered by members instead of funneling up quantitative data.
They designed a set of targeted experiments at every stage of the audience funnel.
They started with four hypotheses about what implementing membership could do for Chalkbeat.
He pays attention to just three metrics for setting revenue projects: member conversion, average contribution, and churn.