The Membership Guide
  • Handbook
  • Case Studies
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Handbook
Case Studies
Getting Started with Membership

Getting Started with Membership

How to become a member-focused organization

Planning a Membership Move

Planning a Membership Move

Build out your team, tech stack, and balance sheets

Developing and Launching Membership

Developing and Launching Membership

Design and kick off your membership program

Growing a Membership Program

Growing a Membership Program

Set goals for your membership program and grow it effectively

Making Membership Stick

Making Membership Stick

Keep your members happy and engaged

The Membership Guide
  • Handbook
    • Getting Started with Membership
      • Defining Membership
      • How to Know If We're Ready For Membership
      • Discovering a Value Proposition
      • Conducting Audience Research
      • Developing Memberful Routines
      • Adopting a Product Mindset
    • Planning a Membership Move
      • Staffing a Membership Strategy
      • Making the Business Case for Membership
      • Building a Membership Tech Stack
    • Developing and Launching Membership
      • Designing a Membership Program
      • Launching Membership
    • Growing a Membership Program
      • Developing Membership Metrics
      • Growing Membership
    • Making Membership Stick
      • Retaining Members
      • Developing a member-focused culture
  • Case Studies
  • About

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Designing your membership program with members in mind

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  • 10 Comments on Designing your membership program with members in mind

Jay Rosen and KPCC on developing memberful routines

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  • 16 Comments on Jay Rosen and KPCC on developing memberful routines

How Membership Guide’s product team built this guide

  • Upvotes 4
  • 9 Comments on How Membership Guide’s product team built this guide

Questions from Membership 101

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  • 10 Comments on Questions from Membership 101

Top Contributors

1 Ariel Zirulnick 24
2 Ashley Alvarado 5
3 Sebastian Esser 3
4 Branden Harvey 3
5 Yvonne Leow 2

Discover how newsrooms do it

Get a closer look at how news organizations are implementing membership programs and memberful routines.

View case studies
View case studies

Start your membership journey

Gather inspiration and practical advice on how to build community and move toward sustainability through membership.

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The Membership Puzzle Project

Created by The Membership Puzzle Project and The Lenfest Institute, and funded by Google News Initiative, The Membership Guide is a resource hub filled with tools, practical advice, and various case studies around membership models to help address challenges many news organizations now face with trust and sustainability.

The Membership Puzzle Project The Lenfest Institute The Google News Initiative
© 2024 The Membership Puzzle Project