Newsroom case studies

It begins with recording the conversion rates of every piece of marketing outreach at the weekly Maverick Insider meeting.

The team went from two people working on membership part-time to seven people working on it almost completely full time.

To avoid a hierarchical structure that would run counter to its cooperative model, The Bristol Cable's uses a circular staffing model.

Daily Maverick took advantage of a delay with its membership program launch to answer some questions it had about its potential members.

A well-targeted benefit nudges those who can afford to contribute more to do so, while keeping membership accessible for all.

The Dispatch had to forego having a robust website, but choosing Substack has freed up the team to focus on journalism.

They used an “if this, then that” framework to handle the influx of questions they received.

Each campaign is built around a theory-of-change formula, and follows a time-proven template.

For Black Ballad, the community is the end goal - and that's evident in how they think about everything.