Newsroom case studies

It begins with recording the conversion rates of every piece of marketing outreach at the weekly Maverick Insider meeting.

The team went from two people working on membership part-time to seven people working on it almost completely full time.

Daily Maverick took advantage of a delay with its membership program launch to answer some questions it had about its potential members.

A well-targeted benefit nudges those who can afford to contribute more to do so, while keeping membership accessible for all.

The Dispatch had to forego having a robust website, but choosing Substack has freed up the team to focus on journalism.

For Black Ballad, the community is the end goal - and that's evident in how they think about everything.

You might not need to hire new people to support your membership strategy. You might just need a new squad.

Maldita weeds out trolls trying to wreck their fact checking by asking respondents to upload proof of their credentials.

In 2019, Zetland faced a hard truth: they still weren’t profitable, and they were running out of time. Could their members help?