Newsroom case studies

The only way Correctiv could get data on who owned property in Hamburg was by asking readers to submit their own records.

They designed a set of targeted experiments at every stage of the audience funnel.

They started with four hypotheses about what implementing membership could do for Chalkbeat.

Finding partners is key to conducting useful pre-launch audience research.

The Ethical Advertising Charter gives the Cable clear parameters, defined by members, on what types of advertising it can accept.

The Bristol Cable enabled online voting to make its Annual General Meeting accessible to a broader swathe of members.

PublicSource’s approach highlights a way to leverage your board and highest contributing members to power a match campaign.

Crowdfunding activates readers who have no interest in the membership experience, but want to support specific projects.

Growing and retaining members isn’t something that happens passively, especially when a membership program gets past its buzzy first years.