It begins with recording the conversion rates of every piece of marketing outreach at the weekly Maverick Insider meeting.
The team went from two people working on membership part-time to seven people working on it almost completely full time.
Daily Maverick took advantage of a delay with its membership program launch to answer some questions it had about its potential members.
A well-targeted benefit nudges those who can afford to contribute more to do so, while keeping membership accessible for all.
The only way Correctiv could get data on who owned property in Hamburg was by asking readers to submit their own records.