Newsroom case studies

It begins with recording the conversion rates of every piece of marketing outreach at the weekly Maverick Insider meeting.

The team went from two people working on membership part-time to seven people working on it almost completely full time.

Daily Maverick took advantage of a delay with its membership program launch to answer some questions it had about its potential members.

A well-targeted benefit nudges those who can afford to contribute more to do so, while keeping membership accessible for all.

The only way Correctiv could get data on who owned property in Hamburg was by asking readers to submit their own records.

The Ethical Advertising Charter gives the Cable clear parameters, defined by members, on what types of advertising it can accept.

The Bristol Cable enabled online voting to make its Annual General Meeting accessible to a broader swathe of members.

At any point in time, the Daily Maverick has thousands of lapsed members with credit cards on hold.