How Daily Maverick developed a membership marketing roadmap

It begins with recording the conversion rates of every piece of marketing outreach at the weekly Maverick Insider meeting.

 

How Daily Maverick gradually staffed up its membership program

The team went from two people working on membership part-time to seven people working on it almost completely full time.

 

How Daily Maverick tested its membership assumptions pre-launch

Daily Maverick took advantage of a delay with its membership program launch to answer some questions it had about its potential members.

 

How Daily Maverick designed a pay-what-you-can model

A well-targeted benefit nudges those who can afford to contribute more to do so, while keeping membership accessible for all.

 

How The Dispatch made Substack work for them

The Dispatch had to forego having a robust website, but choosing Substack has freed up the team to focus on journalism.

 

How Black Ballad built a safe space online for Black women

For Black Ballad, the community is the end goal - and that's evident in how they think about everything.

 

How Chalkbeat built its cross-functional AudSquad

You might not need to hire new people to support your membership strategy. You might just need a new squad.

 

How Maldita enlists members’ ‘superpowers’ to fact check

Maldita weeds out trolls trying to wreck their fact checking by asking respondents to upload proof of their credentials.

 

How Zetland turned its members into powerful ambassadors

In 2019, Zetland faced a hard truth: they still weren’t profitable, and they were running out of time. Could their members help?