The Dispatch had to forego having a robust website, but choosing Substack has freed up the team to focus on journalism.
Maldita weeds out trolls trying to wreck their fact checking by asking respondents to upload proof of their credentials.
The Narwhal has developed a rhythm of running small tests to optimize every stage of its audience funnel.
Finding partners is key to conducting useful pre-launch audience research.
Their goal is to be the one who knows the Black British professional woman better than anyone else – and to monetize that knowledge.