How The Dispatch made Substack work for them

The Dispatch had to forego having a robust website, but choosing Substack has freed up the team to focus on journalism.

 

How Maldita enlists members’ ‘superpowers’ to fact check

Maldita weeds out trolls trying to wreck their fact checking by asking respondents to upload proof of their credentials.

 

How The Narwhal adopted a test-and-learn mindset

The Narwhal has developed a rhythm of running small tests to optimize every stage of its audience funnel.

 

How Compass Experiment did audience research before it had an audience

Finding partners is key to conducting useful pre-launch audience research.

 

How Black Ballad turns member surveys into new revenue streams

Their goal is to be the one who knows the Black British professional woman better than anyone else – and to monetize that knowledge.

 

How The CT Mirror raised more than $36,000 in 36 hours

The Gavel Give campaign takes advantage of an annual traffic surge prompted by the end of the Connecticut legislative session.