Case Studies
How Black Ballad turns member surveys into new revenue streams
Their goal is to be the one who knows the Black British professional woman better than anyone else – and to monetize that knowledge.
How 1-person, member-driven newsroom WTFJHT built its budget
He pays attention to just three metrics for setting revenue projects: member conversion, average contribution, and churn.
How De Correspondent keeps serving members as it scales
As De Correspondent approaches 70,000 members, it has had to make some changes to maintain the quality of the member experience.
How Krautreporter approaches retention after losing half its members
In its second year, Krautreporter implemented a paywall, prioritized annual recurring payments, and allowed sharing.
How DoR doubled membership in 6 weeks, helped by members and influencers
They didn’t offer ambassadors a bunch of swag – just the opportunity to be a part of a positive story in a year where there weren’t many.
How The Bristol Cable and its members developed an Ethical Advertising Charter
The Ethical Advertising Charter gives the Cable clear parameters, defined by members, on what types of advertising it can accept.
How The Bristol Cable made decision-making accessible to all members
The Bristol Cable enabled online voting to make its Annual General Meeting accessible to a broader swathe of members.
How an internal communications plan helped 444 instill a member-focused culture
444's membership communications plan can be summarized as “Inform, involve, advocate.”
How the Daily Maverick won back 10,000 lapsed members
At any point in time, the Daily Maverick has thousands of lapsed members with credit cards on hold.
