Their goal is to be the one who knows the Black British professional woman better than anyone else – and to monetize that knowledge.
He pays attention to just three metrics for setting revenue projects: member conversion, average contribution, and churn.
As De Correspondent approaches 70,000 members, it has had to make some changes to maintain the quality of the member experience.
In its second year, Krautreporter implemented a paywall, prioritized annual recurring payments, and allowed sharing.
They didn’t offer ambassadors a bunch of swag – just the opportunity to be a part of a positive story in a year where there weren’t many.