To avoid a hierarchical structure that would run counter to its cooperative model, The Bristol Cable's uses a circular staffing model.
They used an “if this, then that” framework to handle the influx of questions they received.
Each campaign is built around a theory-of-change formula, and follows a time-proven template.
You might not need to hire new people to support your membership strategy. You might just need a new squad.
Relying on newsletters alone to grow its membership was too narrow for Scalawag, which aims to
Coronavirus reached the U.S. as VTDigger approached their spring 2020 membership drive. They knew swag was out of the question.
Positioning itself as a disruptive outsider was not a good fit for an organization about to launch membership.
The Narwhal has developed a rhythm of running small tests to optimize every stage of its audience funnel.
Their suite of surveys and commitment to always following up with respondents gives the staff a highly useful picture of their audience.