How The Bristol Cable manages membership cooperatively

To avoid a hierarchical structure that would run counter to its cooperative model, The Bristol Cable's uses a circular staffing model.

 

How KPCC answered 4,000+ community questions about coronavirus

They used an “if this, then that” framework to handle the influx of questions they received.

 

How The Tyee plans a crowdfunding campaign in a week

Each campaign is built around a theory-of-change formula, and follows a time-proven template.

 

How Chalkbeat built its cross-functional AudSquad

You might not need to hire new people to support your membership strategy. You might just need a new squad.

 

How Scalawag made the growth case for events

Relying on newsletters alone to grow its membership was too narrow for Scalawag, which aims to

 

How cloth masks powered VTDigger’s spring 2020 member drive

Coronavirus reached the U.S. as VTDigger approached their spring 2020 membership drive. They knew swag was out of the question.

 

How Honolulu Civil Beat rebranded itself to be “friendlier”

Positioning itself as a disruptive outsider was not a good fit for an organization about to launch membership.

 

How The Narwhal adopted a test-and-learn mindset

The Narwhal has developed a rhythm of running small tests to optimize every stage of its audience funnel.

 

How VTDigger gets and uses a steady flow of audience feedback

Their suite of surveys and commitment to always following up with respondents gives the staff a highly useful picture of their audience.