Newsroom case studies

To avoid a hierarchical structure that would run counter to its cooperative model, The Bristol Cable's uses a circular staffing model.

They used an “if this, then that” framework to handle the influx of questions they received.

Each campaign is built around a theory-of-change formula, and follows a time-proven template.

You might not need to hire new people to support your membership strategy. You might just need a new squad.

Relying on newsletters alone to grow its membership was too narrow for Scalawag, which aims to serve a diverse set of audiences.

Coronavirus reached the U.S. as VTDigger approached their spring 2020 membership drive. They knew swag was out of the question.

Positioning itself as a disruptive outsider was not a good fit for an organization about to launch membership.

The Narwhal has developed a rhythm of running small tests to optimize every stage of its audience funnel.

Their suite of surveys and commitment to always following up with respondents gives the staff a highly useful picture of their audience.