It begins with recording the conversion rates of every piece of marketing outreach at the weekly Maverick Insider meeting.
The team went from two people working on membership part-time to seven people working on it almost completely full time.
To avoid a hierarchical structure that would run counter to its cooperative model, The Bristol Cable's uses a circular staffing model.
Daily Maverick took advantage of a delay with its membership program launch to answer some questions it had about its potential members.
A well-targeted benefit nudges those who can afford to contribute more to do so, while keeping membership accessible for all.
The Dispatch had to forego having a robust website, but choosing Substack has freed up the team to focus on journalism.
Each campaign is built around a theory-of-change formula, and follows a time-proven template.
For Black Ballad, the community is the end goal - and that's evident in how they think about everything.
You might not need to hire new people to support your membership strategy. You might just need a new squad.