The Dispatch had to forego having a robust website, but choosing Substack has freed up the team to focus on journalism.
For Black Ballad, the community is the end goal - and that's evident in how they think about everything.
Relying on newsletters alone to grow its membership was too narrow for Scalawag, which aims to serve a diverse set of audiences.
Maldita weeds out trolls trying to wreck their fact checking by asking respondents to upload proof of their credentials.
The Narwhal has developed a rhythm of running small tests to optimize every stage of its audience funnel.
WTFJHT founder Matt Kiser is on his fourth payment processor since launching in 2017.
Finding partners is key to conducting useful pre-launch audience research.
Their goal is to be the one who knows the Black British professional woman better than anyone else – and to monetize that knowledge.
He pays attention to just three metrics for setting revenue projects: member conversion, average contribution, and churn.