How The Dispatch made Substack work for them

The Dispatch had to forego having a robust website, but choosing Substack has freed up the team to focus on journalism.

 

How Black Ballad built a safe space online for Black women

For Black Ballad, the community is the end goal - and that's evident in how they think about everything.

 

How Scalawag made the growth case for events

Relying on newsletters alone to grow its membership was too narrow for Scalawag, which aims to

 

How Maldita enlists members’ ‘superpowers’ to fact check

Maldita weeds out trolls trying to wreck their fact checking by asking respondents to upload proof of their credentials.

 

How The Narwhal adopted a test-and-learn mindset

The Narwhal has developed a rhythm of running small tests to optimize every stage of its audience funnel.

 

What WTFJHT learned from a bad membership tech choice

WTFJHT founder Matt Kiser is on his fourth payment processor since launching in 2017.

 

How Compass Experiment did audience research before it had an audience

Finding partners is key to conducting useful pre-launch audience research.

 

How Black Ballad turns member surveys into new revenue streams

Their goal is to be the one who knows the Black British professional woman better than anyone else – and to monetize that knowledge.

 

How 1-person, member-driven newsroom WTFJHT built its budget

He pays attention to just three metrics for setting revenue projects: member conversion, average contribution, and churn.