Case Studies
How Black Ballad built a safe space online for Black women
For Black Ballad, the community is the end goal - and that's evident in how they think about everything.
Why Malaysiakini blended membership and subscription
Given the government’s attacks, Malaysiakini understood people might be nervous about being “members” – but knew they wanted to engage.
How Zetland turned its members into powerful ambassadors
In 2019, Zetland faced a hard truth: they still weren’t profitable, and they were running out of time. Could their members help?
How VTDigger gets and uses a steady flow of audience feedback
Their suite of surveys and commitment to always following up with respondents gives the staff a highly useful picture of their audience.
How Krautreporter uses surveys to engage, co-design, and grow
Krautreporter is running three to five surveys at any point in time.
How De Correspondent refreshed its member insights
Four years after launching their membership program, De Correspondent sat down with members to find out what they thought.
How Zetland retained its members through coronavirus and a recession
Offering discounts for membership is a delicate balance. If you discount it too much, you risk devaluing membership.
How De Correspondent keeps serving members as it scales
As De Correspondent approaches 70,000 members, it has had to make some changes to maintain the quality of the member experience.
How Krautreporter approaches retention after losing half its members
In its second year, Krautreporter implemented a paywall, prioritized annual recurring payments, and allowed sharing.
