For Black Ballad, the community is the end goal - and that's evident in how they think about everything.
Given the government’s attacks, Malaysiakini understood people might be nervous about being “members” – but knew they wanted to engage.
In 2019, Zetland faced a hard truth: they still weren’t profitable, and they were running out of time. Could their members help?
Their suite of surveys and commitment to always following up with respondents gives the staff a highly useful picture of their audience.
Krautreporter is running three to five surveys at any point in time.
Four years after launching their membership program, De Correspondent sat down with members to find out what they thought.
Offering discounts for membership is a delicate balance. If you discount it too much, you risk devaluing membership.
As De Correspondent approaches 70,000 members, it has had to make some changes to maintain the quality of the member experience.
In its second year, Krautreporter implemented a paywall, prioritized annual recurring payments, and allowed sharing.