Case Studies
How Daily Maverick developed a membership marketing roadmap
It begins with recording the conversion rates of every piece of marketing outreach at the weekly Maverick Insider meeting.
How Daily Maverick tested its membership assumptions pre-launch
Daily Maverick took advantage of a delay with its membership program launch to answer some questions it had about its potential members.
How Chalkbeat built its cross-functional AudSquad
You might not need to hire new people to support your membership strategy. You might just need a new squad.
How Scalawag made the growth case for events
Relying on newsletters alone to grow its membership was too narrow for Scalawag, which aims to serve a diverse set of audiences.
How The Narwhal adopted a test-and-learn mindset
The Narwhal has developed a rhythm of running small tests to optimize every stage of its audience funnel.
How VTDigger gets and uses a steady flow of audience feedback
Their suite of surveys and commitment to always following up with respondents gives the staff a highly useful picture of their audience.
How Krautreporter uses surveys to engage, co-design, and grow
Krautreporter is running three to five surveys at any point in time.
How Bridge Michigan tested its way to membership growth
They designed a set of targeted experiments at every stage of the audience funnel.
How Chalkbeat defined and measured membership success
They started with four hypotheses about what implementing membership could do for Chalkbeat.
