It begins with recording the conversion rates of every piece of marketing outreach at the weekly Maverick Insider meeting.
Daily Maverick took advantage of a delay with its membership program launch to answer some questions it had about its potential members.
You might not need to hire new people to support your membership strategy. You might just need a new squad.
Relying on newsletters alone to grow its membership was too narrow for Scalawag, which aims to serve a diverse set of audiences.
The Narwhal has developed a rhythm of running small tests to optimize every stage of its audience funnel.
Their suite of surveys and commitment to always following up with respondents gives the staff a highly useful picture of their audience.
Krautreporter is running three to five surveys at any point in time.
They designed a set of targeted experiments at every stage of the audience funnel.
They started with four hypotheses about what implementing membership could do for Chalkbeat.