Daily Maverick took advantage of a delay with its membership program launch to answer some questions it had about its potential members.
Their suite of surveys and commitment to always following up with respondents gives the staff a highly useful picture of their audience.
Krautreporter is running three to five surveys at any point in time.
Four years after launching their membership program, De Correspondent sat down with members to find out what they thought.
Finding partners is key to conducting useful pre-launch audience research.
Offering discounts for membership is a delicate balance. If you discount it too much, you risk devaluing membership.
Their goal is to be the one who knows the Black British professional woman better than anyone else – and to monetize that knowledge.
Página/12 leveraged an intellectually engaged readership to build a membership program built on comments.