Case Studies
How Daily Maverick tested its membership assumptions pre-launch
Daily Maverick took advantage of a delay with its membership program launch to answer some questions it had about its potential members.
How VTDigger gets and uses a steady flow of audience feedback
Their suite of surveys and commitment to always following up with respondents gives the staff a highly useful picture of their audience.
How Krautreporter uses surveys to engage, co-design, and grow
Krautreporter is running three to five surveys at any point in time.
How De Correspondent refreshed its member insights
Four years after launching their membership program, De Correspondent sat down with members to find out what they thought.
How Compass Experiment did audience research before it had an audience
Finding partners is key to conducting useful pre-launch audience research.
How Zetland retained its members through coronavirus and a recession
Offering discounts for membership is a delicate balance. If you discount it too much, you risk devaluing membership.
How Black Ballad turns member surveys into new revenue streams
Their goal is to be the one who knows the Black British professional woman better than anyone else – and to monetize that knowledge.
How Página/12 built a community in the comments
Página/12 leveraged an intellectually engaged readership to build a membership program built on comments.
