It begins with recording the conversion rates of every piece of marketing outreach at the weekly Maverick Insider meeting.
Each campaign is built around a theory-of-change formula, and follows a time-proven template.
Relying on newsletters alone to grow its membership was too narrow for Scalawag, which aims to
Coronavirus reached the U.S. as VTDigger approached their spring 2020 membership drive. They knew swag was out of the question.
In 2019, Zetland faced a hard truth: they still weren’t profitable, and they were running out of time. Could their members help?
Krautreporter is running three to five surveys at any point in time.
They designed a set of targeted experiments at every stage of the audience funnel.
He pays attention to just three metrics for setting revenue projects: member conversion, average contribution, and churn.