How Daily Maverick developed a membership marketing roadmap

It begins with recording the conversion rates of every piece of marketing outreach at the weekly Maverick Insider meeting.

 

How The Tyee plans a crowdfunding campaign in a week

Each campaign is built around a theory-of-change formula, and follows a time-proven template.

 

How Scalawag made the growth case for events

Relying on newsletters alone to grow its membership was too narrow for Scalawag, which aims to

 

How cloth masks powered VTDigger’s spring 2020 member drive

Coronavirus reached the U.S. as VTDigger approached their spring 2020 membership drive. They knew swag was out of the question.

 

How Zetland turned its members into powerful ambassadors

In 2019, Zetland faced a hard truth: they still weren’t profitable, and they were running out of time. Could their members help?

 

How Krautreporter uses surveys to engage, co-design, and grow

Krautreporter is running three to five surveys at any point in time.

 

How Bridge Michigan tested its way to membership growth

They designed a set of targeted experiments at every stage of the audience funnel.

 

How 1-person, member-driven newsroom WTFJHT built its budget

He pays attention to just three metrics for setting revenue projects: member conversion, average contribution, and churn.