It begins with recording the conversion rates of every piece of marketing outreach at the weekly Maverick Insider meeting.
Each campaign is built around a theory-of-change formula, and follows a time-proven template.
Relying on newsletters alone to grow its membership was too narrow for Scalawag, which aims to serve a diverse set of audiences.
Coronavirus reached the U.S. as VTDigger approached their spring 2020 membership drive. They knew swag was out of the question.
In 2019, Zetland faced a hard truth: they still weren’t profitable, and they were running out of time. Could their members help?
Krautreporter is running three to five surveys at any point in time.
They designed a set of targeted experiments at every stage of the audience funnel.
He pays attention to just three metrics for setting revenue projects: member conversion, average contribution, and churn.
They didn’t offer ambassadors a bunch of swag – just the opportunity to be a part of a positive story in a year where there weren’t many.